Let Women Shine
Awards: Silver Creative Conscience
Role: The Whole Shebang
Client: Windex
How do we get men to participate in household chores?
The unpaid labor that women do within the household gives their partners the free time to advance their own careers, quietly contributing to the glass ceiling. This campaign from Windex — the ubiquitous glass cleaner — encourages male partners to uplift women by doing their share of household chores.