Women Taking Space
Role: Copywriter
Client: e.l.f. cosmetics
e.l.f. x NASA
Only 20% of the space industry are women. So when e.l.f., a champion of women in STEM, came to us with an opportunity to highlight the women behind the Europa Clipper mission, we wanted to inspire others to follow in their footsteps and take the space they deserve.
The results? 1M+ views in just a few days, performing in the top 10% of e.l.f.’s reels. Totally organic 😘